About The Book

            Social Media Explained: Untangling the World’s Most Misunderstood Business Trend is designed to inform readers how to use social media sites (Facebook, Twitter, YouTube, and Blogs) effectively in order to see benefits to one’s business. This book answers questions about why companies are struggling with social media use and provides strategies to improve one’s business through social media. Schaefer provides a short, compact, yet insightful viewpoint on how successful social media strategies result in prospering business ventures.

Reviews:

  “It explains real and practical cases of companies that have achieved real economic benefits after implementing social media strategies in a successful way.”

“There is depth and wisdom in this book. Highly recommend.”

“This easy-to-understand book provides a good perspective on Social Media and helps one have the right mindset and courage to dive in. I found the case studies and the primers on the individual platforms - the rear matter of the book - to be particularly helpful”

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